Prime Day Success:
Maximizing Sales for Our Partner in 2023
Start your Project WITH US
Ready to start your Audit?
The Challenege
The primary challenge The primary challenges faced were related to inventory readiness, logistics, and Prime deal management. With Prime Day being a crucial event for sales, ensuring that the inventory was sufficient, logistics were well-managed, and Prime deals were effectively handled posed significant hurdles.
To address these challenges, our team utilized Amazon’s internal datasets, including search query performance reports, alongside external tools such as Helium 10 and Data Rova. This approach allowed us to focus on hyper-relevant, intent-based keywords for targeting potential new customers.
The Solution
To address these challenges, several key strategies were employed. Firstly, the team focused on staying ahead of the competition by knowing the date of Prime Day earlier than 90% of other sellers. This allowed for better planning and preparation.
Logistically, efforts were made to streamline the ordering process and prepare the warehouse well in advance. Catalog optimization was also a key focus, ensuring that the right products were promoted and easily accessible to customers.
Regarding Prime deal management, SKUs were prioritized based on their potential for high sales and profitability. Profit calculations were done meticulously to ensure that deals were profitable.
Finally, a 48-hour deal management plan was implemented to handle the surge in traffic and orders during the Prime Day event.
The Result
92% UTIZAION OF
DEDICATED SKU
INVENTORY
309% INCREASE IN
YOY PRIME DAY
RESULT
GEMERATED $542K ,IN
60 HOURS
Contact Us
Phone
Website
Location