To address these challenges, we took decisive action. With the help of the brand owner, we tracked all distributors offering their goods and restricted follow-up orders for Amazon sellers. They also removed sellers who obtained their goods through unverified sources as counterfeits, ensuring only legitimate sellers represented their brand. Additionally, we focused on establishing and expanding the product catalog while the copywriting and creative department updated product pages with a fresh look and branding. The SEO team revamped the copywriting, improving the brand’s visibility. These efforts allowed the advertising team to drive traffic and capitalize on the high brand demand that was already there.