How to Increase Your Reviews on Amazon: Proven Strategies

Amazon review acquisition stands as a daunting task for retailers because Amazon now prohibits many previous review generation tactics that were documented under their Terms of Service (TOS). Fulfillment of Amazon Terms of Service allows sellers to implement valid growth techniques that build review count while upholding regulations.

The giveaway strategy proves to be an exceptional method that promotes customer participation while building review rates within Amazon’s Terms of Service. Here’s how you can do it too.

Step 1: Create an Enticing Giveaway

A valuable incentive for customers to interact with your brand should be provided. An adequate giveaway item must support your product by enhancing it with a unique value for customers.

Examples of Effective Giveaway Items: ✔️ Physical Bonus Products – e.g., an SD card for a camera purchase. ✔️ Digital Content – e.g., an e-book with top recipes for a cooking-related product. ✔️ Exclusive Perks – e.g., a lifetime warranty or VIP support access. ✔️ Discount Vouchers – e.g., a 10% off coupon for future purchases.

The key here is offering something valuable without directly incentivizing reviews—which would violate Amazon’s policies. Instead, the giveaway increases customer satisfaction and encourages them to leave a review.

Step 2: Use a Product Insert to Promote Your Giveaway

The best way to inform customers about the giveaway is through a product insert—a small card included in your product packaging.

Your insert should include: ✅ A brief message about the free gift. ✅ A clear call to action (e.g., “Scan the QR code to claim your free gift!”). ✅ A QR code or URL leading to your giveaway page.

This method creates a seamless experience where customers feel excited about getting something extra and are naturally encouraged to engage with your brand.

Step 3: Customers Scan the QR Code

Customers love freebies—so when they scan the QR code, they land on a dedicated page where they can enter basic details to claim their giveaway.

This step ensures that only genuine buyers participate and helps filter out irrelevant entries.

Step 4: Collect Reviews the Right Way

Once customers enter their details, they’re prompted to provide their order ID to confirm their purchase.

At this point, they are also encouraged to leave a voluntary review. There’s no requirement to leave a review to receive the giveaway, keeping the process fully compliant with Amazon’s TOS.

Does This Strategy Work?

Absolutely! Since implementing this method, I’ve seen a significant increase in my review count compared to relying on Amazon’s standard review request emails alone.

Why Is This Method Effective?

🔹 It does not violate Amazon’s policies because the giveaway is not directly tied to a review. 🔹 It creates a positive customer experience, leading to more organic reviews. 🔹 It helps build an email list (more on this below 👇).

Bonus Benefit: Build Your Email List

Beyond increasing reviews, this strategy also allows you to collect valuable customer data—including names, emails, and phone numbers.

🔹 Why does this matter? Because an email list is one of the most powerful marketing tools you can have! Use it to: ✅ Notify customers about new product launches. ✅ Share exclusive discounts and sales. ✅ Build long-term relationships with repeat buyers.

Amazon’s Policy: Is This Allowed?

This method remains compliant with Amazon’s Terms of Service because:

❌ No Self-Reviews – You’re not reviewing your products. ❌ No Paid Incentives – Customers receive the giveaway whether they leave a review or not. ❌ No Refund-for-Review Tactics – You’re not offering refunds or reimbursements in exchange for reviews. ❌ No Free/Discounted Products for Reviews – The giveaway is a standalone perk, separate from the review process.

This means you’re following Amazon’s guidelines while maximizing your chances of getting more organic, high-quality reviews.

Final Thoughts

An organized giveaway system enables you to increase your Amazon reviews without resorting to methods that might lead to account suspension. Your strategic giveaway approach will deliver these benefits to your Amazon business:

An organized giveaway system enables you to increase your Amazon reviews without resorting to methods that might lead to account suspension. Your strategic giveaway approach will deliver these benefits to your Amazon business:

Want to see more strategies like this? Let’s discuss in the comments!👇

Next Steps: What You Can Do Today

✅ Choose a giveaway that matches your product theme.
✅ Design a compelling product insert with a QR code.
✅ A dedicated landing page should be established to engage customers.
✅ Use tracking methods to monitor your results which will help you improve your marketing funnel throughout time.

This strategy worked wonders for my brand—try it for yourself and watch your review count grow!