Amazon Weekly Updates: Big Spring Sale, Seller Wallet, and Global Expansion

We have fresh Amazon developments ready for this week’s overview. A set of appealing announcements exists for sellers who benefit from promotional possibilities with fee reduction opportunities as well as global market expansion. This piece delves into current Amazon developments with instructions for maximum utilization.

1. Submit Your Deals and Prime-Exclusive Discounts for the Big Spring Sale 

Mark your calendars! Products will benefit from better discoverability during the Big Spring Sale set between March 25, 2025 and March 31, 2025, while sales volumes are expected to increase. Participation in this event requires Amazon access to Deals and Prime-exclusive discount,s although some sellers do not qualify for this feature because it depends on product performance and ASINs.

How to Submit Your Deals:

• Go to Advertising, then select Deals.
• Click on Create a new deal.
• Choose an eligible ASIN and select Big Spring Sale.
• Submit your deal details and click Submit deal.

Pro Tip: Make sure to submit your deals before March 17, 2025, to be eligible. Additionally, consider targeting your Prime members with exclusive discounts to take full advantage of Amazon’s Prime customer base.

How to Submit Prime-Exclusive Discounts:

• Go to Advertising, then select Price Discounts.
• Click Create a price discount and select Big Spring Sale from the Events dropdown.
• Choose Prime customers as your audience type and finalize the discount details.

For sellers with eligible products, these promotions can give you a major sales boost—just ensure you’re meeting all eligibility criteria.

2. Enroll in Seller Wallet to Lower Cross-Currency Transfer Fees 💰

Amazon is making it easier for international sellers to save on currency transfer fees with Seller Wallet. By enrolling before March 21, 2025, you can enjoy reduced cross-currency transfer fees at just 0.6% for one year, offering you significant savings on your international transfers.

How Seller Wallet Helps You:

• Reduced Fees: If you transfer up to $100,000, you can save up to $900 annually.
• Easy Currency Management: Hold and transfer US store proceeds to more than 20 currencies at competitive rates.
• Flexible Payments: Pay US and Hong Kong suppliers directly in American dollars, reducing friction in international transactions.

Pro Tip: If your business handles international payments, this is a great opportunity to streamline payments and save on fees. Make sure you’re eligible and enroll as soon as possible to take advantage of the reduced fees.

Resources: Seller Wallet, Seller Wallet Registration

3. Expand to Australia and the Middle East with Marketplace Product Guidance 🌏

Looking to expand your business into new regions? Amazon now provides additional recommendations for US-based sellers looking to cross-launch products into Australia, Saudi Arabia, and the United Arab Emirates. These insights are designed to help you identify products with potential for global expansion.

How to Use Marketplace Product Guidance:

• Explore Product Recommendations: Learn which products have potential across stores and identify high-demand categories.
• Competitive Insights: Compare similar ASINs in other stores and gain insight into their performance based on features.
• Detailed Category Research: Understand what customers in new regions are looking for through Amazon’s market research tools.

Pro Tip: If you’ve been thinking about going global, these recommendations make it easier to identify the right products for expansion. Take a look at your global catalog and see which products could resonate in these new markets.

In Conclusion:

This week’s updates bring a lot of valuable opportunities for sellers to boost their sales, save on fees, and expand globally. Whether you’re submitting deals for the Big Spring Sale, saving on currency transfer fees through Seller Wallet, or expanding into new markets with Marketplace Product Guidance, there are plenty of ways to optimize your Amazon business.

Let’s make the most of these updates and set ourselves up for success in the coming months!

Feel free to share your thoughts in the comments below, and as always, keep an eye out for next week’s Amazon updates.