The primary challenge for the brand was its unique product offering, which did not have direct competitors or comparable products for straightforward competitive analysis. This situation made traditional reverse engineering and competitive search volume analysis unfeasible. Additionally, the brand faced the issue of a stalemate in revenue growth, necessitating a fresh approach to market expansion and customer engagement.

To address these challenges, our team utilized Amazon’s internal datasets, including search query performance reports, alongside external tools such as Helium 10 and Data Rova. This approach allowed us to focus on hyper-relevant, intent-based keywords for targeting potential new customers.

Our Amazon PPC strategy maximizes visibility, drives sales, and protects our brand’s integrity. We focus on three main campaign types: Ranking Keyword Targeting Campaigns to target high-conversion keywords, Sales Boost Campaigns for peak buying times, and Defensive Campaigns to safeguard our brand against competitive bidding. Additionally, we employ various advertising strategies such as Brand Tailored Promotions, Video in Search Ads, and Storefront Ads. To ensure sustained success, we follow a structured maintenance strategy involving regular reviews and adjustments based on performance data, aiming to minimize wasted ad spend, improve conversion rates, and manage bids effectively.