Rinseroo
Rinseroo was leaving money on the table with exact-match-only targeting. We rebuilt the targeting universe, ran continuous keyword harvesting and pushed the brand to Best Seller.
From exact-match only to a full funnel.
The ad strategy was solely based on Exact Match targeting and auto campaigns; except for a few auto campaigns, there were no research-based campaigns to harvest new search terms. Sponsored Product Ads were responsible for 80% of ad sales. We first did search-term harvesting from auto campaigns and utilized the data to set up new SP and SB campaigns. We launched Phrase and Broad Match targeting to expand the term universe, then layered in Sponsored Brand Ads - both video and static - to grow brand awareness and the new-to-brand customer base.
Killed the clutter, lifted the ROAS.
While producing results, the old structure was cluttered with a huge number of targets per ad group without proper optimization of underperforming targets. Through targeting analysis we found meaningful wasted ad spend within 30 days. With in-depth optimization, we made the old campaigns clutter-free, which directly improved ROAS.
Efficient acquisition, category leadership.
Instead of pouring money into broad, ineffective ads, we focused on targeting high-intent customers who were already familiar with the brand. By fine-tuning the ad strategy, we reduced customer acquisition costs significantly, making ad spend more efficient than ever. With a focused approach, we attracted new customers quickly - increasing market share, boosting sales, and earning Best Seller status.
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