We Can Increse Sales By Listing Optimzation, Increased Conversion Rates, Brand Protection and Design, As Well As Increasing Their Revenue.
Monthly Revenue
(February 2025)
Units Sold Growth
(21,973 to 25,619)
TACoS Improvement
The ad strategy was solely based on Exact Match targeting and auto campaigns; except for a few auto campaigns, there were no research-based campaigns to harvest new search terms. Sponsored Product Ads were responsible for 80% of the Ad sales. We first did the search terms harvesting from auto-campaigns and utilized the data to set up new SP and SB campaigns. We set up Phrase and Broad Match targeting campaigns to harvest new search terms for targeting expansion Utilizing all the available search term data, we launched Sponsored Brand Ads, both Video and Static creatives, to help increase brand awareness and new-to-brand customer base.
While producing results, the old structure was cultured with a huge number of targets per ad group without proper optimization of underperforming targets. We found over $2k worth of wasted Ad spend over the past 30 days through targeting analysis. With this in-depth optimization, we were able to make the old campaigns clutter-free, which also helped us improve the ROAS.
The next big challenge was new customer acquisition. Instead of pouring money into broad, ineffective ads, we focused on targeting high-intent customers who were already familiar with our brand. By fine-tuning our ad strategy, we reduced customer acquisition costs significantly, making our ad spend more efficient than ever. With a focused approach, we attracted new customers quickly—increasing our market share and boosting sales.
At PAS, we operate as a remote e-commerce department for our partners. This means we seamlessly integrate with your existing procedures, becoming an extension of your team. By leveraging the latest technology and industry best practices, we deliver comprehensive services, expert staff, and efficient processes to ensure your e-commerce success.