Turning Challenges
Success:

How a Customer-Centric Approach
Transformed Returns, Conversions and
Reviews

Turning Challenges Success:

How a Customer-Centric Approach Transformed Returns, Conversions and Reviews

The Challenge

Reduce return rate

Improve conversion

Improve reviews

The Solution

After analyzing the negative reviews, we identified common issues that customers were facing. Additionally, we delved into months of return reports and Voices of Customer reports to pinpoint specific areas where customers encountered difficulties. We had a productive one-hour brainstorming meeting with the owner to gain a comprehensive understanding of customer needs. This session allowed us to gather valuable insights and ensure we addressed all pertinent information about the product to meet customer expectations effectively.

The Results

  • We reduced the return rate in half from 20% to 9% (because customers had the information they needed from the content, so buying and returning dropped)
  • The conversion rate improved as the information available allowed the customer to make the right choice and find what they needed.
  • Good reviews were an aftereffect, as satisfied customers who got the right product were only happy to leave positive reviews.

RETURN DROPPED
20% TO 9%

Conversion Rate
3X

REVIEWS IMPROVED FROM
3.7 TO 4.2

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