Machu Picchu

96% Tacos Reduction

569.20% increase in sales

256% New Customers

Higher consumer CPC

In a highly competitive niche, the cost-per-click (CPC) continues to rise, making it increasingly expensive to drive traffic to product listings, despite significant investments in advertising.

Lower Conversion rate

The conversion rate remains below the category median, leading to inefficiencies in turning clicks into actual sales.

Soaring TACOS

 As a result, the total advertising cost of sales (TACOS) is elevated, directly impacting overall profitability and limiting the ability to scale effectively. These challenges strain the marketing budget and hinder long-term growth, necessitating a strategic approach to optimizing ad spend, enhancing targeting, and improving conversion rates.

Promotions:

To incentivize customers, we offer a discount on their first purchase

Brand-tailored promotions with a 10% discount targeting customers who added items to their cart but did not complete the purchase.

Quantity discounts to increase Average Order Value (AOV), encouraging customers to buy multiple units per order.

Revamped Creatives and copywriting

To enhance listing performance, I implemented a strategic approach focused on revamping creatives and optimizing copywriting. This involved conducting A/B testing on product titles to determine the most effective variations in driving click-through rates and conversions. By analyzing customer engagement and response patterns, I identified high-performing titles that improved visibility and sales, ultimately contributing to a more compelling and conversion-driven listing.

Conclusion

The journey from newcomer to Best Seller in the Mexican Spices category wasn’t just about having a great product—it was about speed to market, smart logistics, and most importantly, understanding the customer and how to efficiently target them. By focusing on brand awareness, customer acquisition, and retention, EZ Bombs hit $1.4M in revenue and established itself as a leader in the market. This case study proves that with the right strategies, even a newcomer can become an Amazon giant.

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At PAS, we operate as a remote e-commerce department for our partners. This means we seamlessly integrate with your existing procedures, becoming an extension of your team. By leveraging the latest technology and industry best practices, we deliver comprehensive services, expert staff, and efficient processes to ensure your e-commerce success.

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