Reach Beyond the Search Bar. Own the Full Funnel.
Most Amazon brands compete for the same sponsored placements and wonder why growth plateaus. Amazon DSP lets you reach your ideal customer wherever they are online, before they search, after they browse, and everywhere in between. PAS manages your full DSP operation so your brand stays visible, your retargeting converts, and every impression has a purpose.
With experience across hundreds of leading brands and more than $850M in managed revenue, we know what actually delivers profitable scale and turns good brands into category leaders. Now let’s apply that playbook to your business.
Partner Retention
Sales Generated
Satisfied Customers
Results in 30 Days
We optimize listings, build and refine advertising, uncover keyword opportunities, improve conversion, and keep your account moving forward week after week. No guessing, no scattered tactics. Just a clear strategy, consistent execution, and measurable progress tied to sales, rank, and profitability.
Before we run a single impression, we build a deep understanding of your customer. We analyze your category, map your competitors’ presence, and identify the highest-value audience segments available through Amazon’s data. Your DSP strategy is built on real intelligence, not guesswork
DSP lives and dies by creative. Our design team produces display creatives, banner ads, and video assets built to stop the scroll and drive action, then continuously tests and refreshes them based on performance data to prevent creative fatigue.
We architect and launch your complete DSP campaign structure across every stage of the funnel. Awareness campaigns to reach new audiences, consideration campaigns to re-engage browsers, and retargeting campaigns to convert shoppers who already know your product. Every layer is intentional and built to work together.
We actively manage your audience targeting and budget allocation, shifting spend toward the segments and placements that perform and pulling back where they don’t. Nothing runs on autopilot. Every campaign has a purpose and a person watching it.
We run retargeting campaigns to recapture shoppers who viewed your listings but didn’t convert, and conquest campaigns to put your brand in front of competitors’ audiences at the exact moment they’re in market.
DSP doesn’t manage itself. We continuously refine audiences, refresh creatives, test new placements, adjust frequency caps, and evolve strategy as your category and customer data develop
You get a dedicated seat on our reporting platform plus biweekly reports covering impressions, detail page views, new-to-brand customers, ROAS, and attribution across the full funnel. No spreadsheets to decode. Just clear data and a team ready to walk you through it.
You get a dedicated seat on our reporting platform plus biweekly reports covering impressions, detail page views, new-to-brand customers, ROAS, and attribution across the full funnel. No spreadsheets to decode. Just clear data and a team ready to walk you through it.
We start by building the full picture of your customer and your category. We identify the Amazon audience segments with the highest potential for your brand, map where competitors are showing up, and design a funnel strategy that connects awareness all the way through to conversion.
You’re paired with a dedicated DSP strategist and a supporting team of designers and analysts. Before anything launches, we align on your brand guidelines, creative direction, and campaign objectives so everything we build reflects your brand accurately and serves your broader business goals.
We build and activate your full DSP campaign architecture across awareness, consideration, and retargeting. Every audience is targeted with intention, every creative is ready before we go live, and once campaigns are running, we never stop improving. We optimize audiences, refresh creatives, manage budgets, and adjust strategy continuously based on what the data tells us.
Every two weeks we review performance together, walk through attribution, discuss what’s working across the funnel, and align on next steps. You also have real-time access to your reporting dashboard so you always know exactly where your DSP spend is going and what it’s returning.
How targeted ad strategies and efficient logistics helped EZ Bombs drive $1.4M in revenue and become the #1 Best Seller in Mexican Spices.
How targeted diversification and catalog management boosted sales and achieved Best Seller rank.
How strategic promotions, targeting diversification, and in-depth optimization reduced TACOS from 66% to 22%
How PAS’s strategic approach boosted GolfBucket’s sales by 158% in 2024 through targeted competition and catalog expansion.
Turn your Amazon account into a predictable growth engine
Find what’s holding you back, see exactly what to fix, and map the fastest path to higher rank, better ROAS, and more repeat customers.
Actionable next steps with timeline
Clear list of priorities (what to fix first, and why)
Quick wins you can implement immediately
Recommended plan of attack
PPC, listing, and catalog issue breakdown
We leverage decades of ecommerce experience to identify what is limiting your visibility and conversions, and deliver a prioritized plan you can implement immediately.
We run your account like a remote e-commerce department, handling the execution across listings, ads, catalog, and operational issues. That includes prioritizing fixes, shipping weekly progress, and moving the account forward without you having to chase tasks. You’ll see what was done, what changed, and what’s next. Our goal is predictability: consistent actions tied to performance and profitability.
You share your listing link(s) and basic account context, and we review what’s limiting growth right now. You’ll get a clear list of priorities (what to fix first, and why), quick wins, and a recommended plan of attack. If we see PPC, listing, or catalog issues blocking results, we’ll call them out directly. The audit is designed to create clarity, not overwhelm.
Typically: Seller Central access (or a secure way to collaborate), your product links, brand guidelines, and any current goals or constraints (margin targets, inventory limits, pricing rules). If you have past PPC history, creatives, or keyword research, we’ll use it, but we can also build from scratch. We’ll align on what success looks like before we touch anything. Then we put your work into a simple execution plan.
Some improvements happen fast, like fixing suppressed images, stuck attributes, or high-impact listing issues. Ranking and conversion gains usually take longer because Amazon needs time to index changes and buyers need time to respond. PPC efficiency can improve within weeks, but meaningful growth often builds over 60–90 days as optimizations compound. We’ll set expectations based on your category, seasonality, and current account health.
We don’t promise outcomes Amazon controls (like exact rankings or guaranteed appeal approvals). What we do guarantee is the quality of our process: structured execution, transparent reporting, and data-backed decisions. For reinstatements or appeals, we’ll build strong Plans of Action and manage the case process, but approvals are always at Amazon’s discretion. If anyone guarantees results on Amazon, be cautious.
Most of the time we optimize what you have first, because speed and continuity matter. If the current structure is holding you back (wrong variation setup, weak keyword coverage, unclear positioning), we’ll recommend a rebuild and explain the tradeoffs. We’ll also align updates to Amazon policies and category rules. The goal is performance and compliance.
We start by identifying what’s actually driving profitable sales versus what’s bleeding budget. Then we restructure campaigns around clear goals (efficient scaling, rank defense, launch, or harvesting). You’ll know what changed and why, since bids, match types, targeting, and negatives are not random. We track performance with profitability in mind, not just “more spend.”
Yes, catalog merchandising and troubleshooting are a major part of full account management. That includes variation parentage, backend attributes, suppressed content, missing detail changes that won’t “stick,” and case log management. We also do account health checks and help with Plans of Action when needed. The goal is to remove blockers so growth isn’t stalled by operational friction.
At PAS, we operate as a remote e-commerce department for our partners. This means we seamlessly integrate with your existing procedures, becoming an extension of your team. By leveraging the latest technology and industry best practices, we deliver comprehensive services, expert staff, and efficient processes to ensure your e-commerce success.