Initial Conditions

To ensure that all the products were properly and visibly rebranded, PAS Agency had to carry out a strategic process. It involved detailing all product information, deleting the product, and then relisting it after the mandatory 24-hour wait period. Then, they went ahead with a manual delete operation since bulk upload did not work for a few listings.

For some listings, PAS Agency had to perform multiple delete operations. They had to list the product at least five times to get the brand name to reflect accurately.

Focus on the Benefits

Many sellers label their products by using words such as “No Chemicals” or “No SLS.” They concentrate on the things they’re not and don’t label their products according to the quality of their products. I’ve witnessed this kind of mistake often. It is essential to focus on the features of your product.
As an example, “No SLS” could be more accurately translated as “Natural, so safe you can eat it,” or “No Animal substances” can be used to mean “For Vegans.” It is a minor change, but it can impact the perception of value for the product.

Social Proof

As the world changes on the internet, online reviews have become among the top and most trustworthy forms of social evidence. They allow brands to use the 1-5 Star format, where consumers leave reviews and provide validations.
When users visit the product pages, they initially glance at the images of the listing and then search for the 1-star reviews at the bottom of the page. They are among the biggest causes of lower conversion. Reviewers will read reviews; however, if they are constantly bombarded by negative social evidence (AKA bad reviews), they’ll become disinterested in the item. Our goal is to attract buyers during the first viewing of the listing images so that they do not look elsewhere for a product!

Influencer Marketing

With the rising popularity of influencers on social media and musicians, companies have to adapt to more modern marketing strategies. One of them is called influencer marketing. It might appear to be a buzzword, but it’s a blend of traditional and contemporary techniques for marketing.
It is similar to endorsements by celebrities in that celebrities endorse a product and provide it with external support. Micro-influencers, or influencers, take on the role of mainstream musicians or celebrities as younger generations that are part of the internet period are more connected to influencers than celebrities.

Results Speak for Itself

In PAS Agency, we don’t concentrate on guesses and over-saturated strategies. We mix quantitative and qualitative tried and tested methods for our clients to boost conversions. Our skilled team executes the tasks involved in these strategies to ensure our clients receive high-quality products on time. We have demonstrated our resilience in different economic situations. For example, we can use this COVID recession that has dramatically affected all sorts of companies worldwide.

In this epidemic, the number of page views, an essential source of revenue, could have decreased; however, their sales have grown for most of the clients we work with, such as Ardent. PAS Agency analyzes all relevant variables before implementing a plan to boost efficiency and efficiency.

We’ve created a chart above which shows the distinction the company can bring. You will notice that sales have significantly increased and the orders have increased. The majority of consumers are attracted to our client’s product since the listing copies include essential information, the pictures of the listing are appealing to the eyes, and both are efficient in sales.