Your shoppers order groceries and household products online for pickup and delivery. Retail media puts your products in front of them inside Instacart, Walmart, Kroger, Target and the rest, right when they build the cart. We plan and run the whole thing.
What Retail Media Actually Is
Sponsored placements inside the retailer's own app and site. You bid on the searches and placements shoppers see while they shop, the retailer attributes every dollar to units sold, and those sales count toward your velocity at that retailer. It's the closest thing to buying shelf position online, except this shelf reports back.
Your Shoppers Already Shop the Digital Shelf
Online sales at a retailer feed straight into your in-store velocity there, and buyers watch those numbers when they decide who keeps shelf space and who gets more doors.
- 50 millionshoppers (2025)
- 7.5 billionsearches a year
- $115average basket
- 75%female, 33% with kids
- 2ndlargest US eCommerce platform
- 81%of shoppers check Walmart.com before going in-store
- 93%of US households can get same-day delivery
- 70%female, 35% earn $100k+
- 77%of guests browse the Target site while standing in the store
- 4xmore likely to trust ads on Target than brands they don't know
- 62%female, 58% with kids
- 82%of shoppers are hybrid (in-store + online)
- 100M+addressable digital ads
- $10Bin online grocery sales
The Catch: Every Retailer Runs Its Own Ad Platform
Instacart Ads, Walmart Connect, Kroger Precision Marketing, Target, Criteo, DoorDash. Each one has its own inventory, its own reporting, its own buying interface, its own quirks. Running all of them in-house means a dozen dashboards and a headcount you didn't plan for. We run every platform as an extension of your team, so your people stay on strategy while we handle the buying, the testing and the reporting.
The Platforms We Manage
How We Run It
No subservice menu here. Retail media works as one system, and this is the order we run it in.
Define the budget per retailer
Two models, reconciled. Top-down from a percent of your retail revenue target per account. Bottoms-up from dollars per store per week, door count and unit economics. You get a spend number for each retailer instead of one blended figure nobody can defend.
Set ROAS targets that match the goal
Protecting margin? We model breakeven on the first purchase. Chasing share? We show how many repeat purchases the math needs and whether that's realistic in your category. A ROAS target without that context is just a number someone liked.
Fix product pages before scaling spend
Titles, images, feature callouts, all of it gets audited first. We digitally enhance packaging shots so the protein count, the claim and the size read at thumbnail scale. Traffic sent to a weak page is budget burned.
Run a prioritized testing roadmap
Retailers ship new ad formats constantly. We keep a tiered testing plan per brand: foundation campaigns first, then expansion, then scale. Winners get more budget. Losers get cut, with the result written down so nobody retests them in six months.
Report on the metrics that matter
A live dashboard covering ROAS, new-to-brand percent, cost per unit moved and share of voice. Bi-weekly reporting with recommendations attached, not a screenshot of a platform export.
Push spend toward incremental sales
Most platforms make it hard to split brand from non-brand performance, so we built reporting that does. Spend moves toward the keywords bringing in new-to-brand revenue instead of paying again for shoppers who were already yours.
Find the point of diminishing returns
We model platform revenue against spend to see where your brand saturates its current distribution. When the curve flattens, the budget shifts, and you walk into the next buyer meeting with the case for more doors already made.
Selling in Retail Already? Put Media Behind It.
If your products sit on shelves at Kroger, Walmart, Target, Whole Foods or Sprouts, this is the fastest lever on velocity you're not fully pulling. Book a call and we'll map your budget and the first 90 days.
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