Your listing is your best salesperson. We make sure it’s doing its job.
In a marketplace where shoppers are guided by both traditional search and Amazon’s AI assistant Rufus, a poorly optimized listing doesn’t just underperform. It disappears. PAS builds listings that rank, convert, and stay visible however your customers are searching.
With experience across hundreds of leading brands and more than $850M in managed revenue, we know what actually delivers profitable scale and turns good brands into category leaders. Now let’s apply that playbook to your business.
Partner Retention
Sales Generated
Satisfied Customers
Results in 30 Days
We optimize listings, build and refine advertising, uncover keyword opportunities, improve conversion, and keep your account moving forward week after week. No guessing, no scattered tactics. Just a clear strategy, consistent execution, and measurable progress tied to sales, rank, and profitability.
We conduct deep category and competitor keyword research to uncover exactly what your customers are searching for. Every title, bullet point, and backend field is informed by data, not guesswork, so your listing earns organic visibility from day one.
We write listings that do two things at once: rank in search and convert the shopper who lands on them. Every word is chosen with purpose, balancing keyword density with messaging that speaks directly to your buyer.
Our design team creates every image from scratch, built specifically for your product and your brand. That includes main images, lifestyle shots, and infographics that communicate your product’s value clearly and quickly.
We build fully designed A+ and Premium A+ Content that deepens the story, reinforces your brand identity, and increases conversion by giving shoppers everything they need to say yes.
Whether you’re launching something new or fixing what’s already live, we handle it. For new products we build the full listing from the ground up. For existing products we audit, rebuild, and optimize every element that’s holding performance back.
Amazon’s AI shopping assistant Rufus is changing how customers discover and evaluate products. We structure your Q&A section and content architecture specifically to feed Rufus accurate, brand-aligned answers, so your listing performs in both traditional search and AI-assisted discovery.
Launches done right from research to setup to go live. Clean catalog builds, compliant content, and a plan to gain traction early.
Clean dashboards that show what matters, what changed, and what we’re doing next. No noise.
We start with a full category and competitor keyword audit to map the organic search landscape. This tells us where your listing can realistically rank, what terms your competitors are winning on, and exactly where to focus to drive the most organic traffic.
You’re assigned an account manager, a copywriter, and a designer who work your listing together. Before anything is written or designed, we align on your brand guidelines so every asset we create reflects your brand identity accurately and consistently.
With research done and brand guidelines locked in, we write and design everything. Titles, bullet points, backend keywords, infographics, A+ Content, and your Rufus-ready Q&A architecture. Every element is built to the highest conversion best practices and reviewed before anything goes live.
Unlike ads, a great listing doesn’t stop working when the budget runs out. Once your listing is live, every improvement we make compounds over time through stronger organic rankings, higher conversion rates, and better visibility across both traditional search and AI-assisted discovery. You invest once and it pays you back indefinitely.
How targeted ad strategies and efficient logistics helped EZ Bombs drive $1.4M in revenue and become the #1 Best Seller in Mexican Spices.
How targeted diversification and catalog management boosted sales and achieved Best Seller rank.
How strategic promotions, targeting diversification, and in-depth optimization reduced TACOS from 66% to 22%
How PAS’s strategic approach boosted GolfBucket’s sales by 158% in 2024 through targeted competition and catalog expansion.
Turn your Amazon account into a predictable growth engine
Find what’s holding you back, see exactly what to fix, and map the fastest path to higher rank, better ROAS, and more repeat customers.
Actionable next steps with timeline
Clear list of priorities (what to fix first, and why)
Quick wins you can implement immediately
Recommended plan of attack
PPC, listing, and catalog issue breakdown
We leverage decades of ecommerce experience to identify what is limiting your visibility and conversions, and deliver a prioritized plan you can implement immediately.
Most listings begin showing ranking improvements within 3–6 weeks after optimization.
No agency can guarantee page-one rankings, but we apply proven SEO strategies to maximize ranking potential.
We optimize structure, keywords, backend terms, and provide strategic guidance for images and A+ content.
Some improvements happen fast, like fixing suppressed images, stuck attributes, or high-impact listing issues. Ranking and conversion gains usually take longer because Amazon needs time to index changes and buyers need time to respond. PPC efficiency can improve within weeks, but meaningful growth often builds over 60–90 days as optimizations compound. We’ll set expectations based on your category, seasonality, and current account health.
Yes. Strong SEO reduces reliance on paid ads by increasing organic sales over time.
Most of the time we optimize what you have first, because speed and continuity matter. If the current structure is holding you back (wrong variation setup, weak keyword coverage, unclear positioning), we’ll recommend a rebuild and explain the tradeoffs. We’ll also align updates to Amazon policies and category rules. The goal is performance and compliance.
We start by identifying what’s actually driving profitable sales versus what’s bleeding budget. Then we restructure campaigns around clear goals (efficient scaling, rank defense, launch, or harvesting). You’ll know what changed and why, since bids, match types, targeting, and negatives are not random. We track performance with profitability in mind, not just “more spend.”
Yes, catalog merchandising and troubleshooting are a major part of full account management. That includes variation parentage, backend attributes, suppressed content, missing detail changes that won’t “stick,” and case log management. We also do account health checks and help with Plans of Action when needed. The goal is to remove blockers so growth isn’t stalled by operational friction.
At PAS, we operate as a remote e-commerce department for our partners. This means we seamlessly integrate with your existing procedures, becoming an extension of your team. By leveraging the latest technology and industry best practices, we deliver comprehensive services, expert staff, and efficient processes to ensure your e-commerce success.