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Amazon Creators · Influencer Management

AmazoninfluencermanagementwithASIN-levelattribution.

Creator sourcing, briefing, contracting, and reporting - on-platform Amazon Live and Creator Connections plus off-platform TikTok and Instagram, all measured against revenue.

The approach

Most influencer programs measure follower counts and post screenshots. We measure revenue. We source, brief, and manage creators across Amazon Live, Creator Connections, TikTok, and Instagram, with every activation tied back to ASIN-level lift through attribution links, promo codes, and Brand Referral Bonus tracking. Contracts, deliverables, usage rights, and approvals are owned by our team, so the brand sees clean reporting and predictable output - not ad-hoc gifting that disappears into a spreadsheet.

What you get

Three pillars, one operating rhythm.

01
Sourced against fit, not vanity

Creators vetted on category resonance, audience overlap, and historical conversion - not follower count or aesthetic alone.

02
Owned briefs & contracts

Briefs, deliverables, usage rights, exclusivity, and payment terms managed by our team. The brand sees one clean dashboard, not 40 DMs.

03
Attribution to revenue

Brand Referral Bonus links, attribution codes, and on-platform tracking tie every activation back to ASIN-level lift and new-to-brand customers.

How we work

The Influencer Management process.

Step
01

Audience & creator map

Target audience mapped against creator universe. Shortlist built across Amazon Live, Creator Connections, TikTok, and Instagram.

Step
02

Briefing & contracts

Briefs written against the conversion hypothesis. Contracts, rights, and exclusivity locked before production starts.

Step
03

Activation & amplification

Live streams, posts, and short-form video shipped on a cadence. Winning creative re-licensed for paid Sponsored Brands video and DSP.

Step
04

Attribute & double down

ASIN-level lift, new-to-brand share, and ROI reported per creator. Top performers rebooked. Underperformers replaced.

BENCHMARKS
What "good" looks like.
Avg NTB lift
+34%
Attribution coverage
100% ASIN-level
Re-license rate
60%+
FAQs

Common questions.

Do you run Amazon Live?

Yes. We source Amazon-vetted livestream creators, run on-platform Live, and repurpose the recorded content for product detail pages and the Brand Store.

How do you attribute off-platform creators?

Brand Referral Bonus links and attribution codes route off-platform traffic to ASINs with measurable lift - and we get the BRB bonus on top.

What's the minimum engagement?

Three creators per quarter to start. Programs scale from there as winners get re-licensed and re-booked.

Additional aspects of Full Account Management
Amazon Creators · Influencer Management

Ready to scale Influencer Management?

A short, sharp introduction call. We'll tell you whether PAS is the right fit before anything else.

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