AmazonPPCManagementbuiltforprofitablescale.
Sponsored Products, Sponsored Brands, and Sponsored Display - restructured, optimized, and held accountable to ROAS, TACoS, and incremental revenue every single week.
Most Amazon PPC accounts are over-built and under-optimized - bloated campaign maps, keyword stuffing inside auto campaigns, and bidding rules that haven't been touched in months. We rebuild the structure from the ground up: every campaign mapped to a funnel stage, every keyword grouped by intent, every bid tuned to its placement and dayparting curve. The result is a paid engine where every dollar is accountable, wasted spend gets pulled out weekly, and budget reallocation is a decision - not a guess.
Three Pillars, One Operating Rhythm.
Every campaign mapped to a stage of the funnel - research, scaling, defending, conquesting. No more spaghetti accounts where the same keyword competes with itself across six ad groups.
Top-of-search, rest-of-search, and product-page bids are managed independently. Dayparting, weekday curves, and Prime/Q4 surges are priced in - not absorbed.
Budgets shift weekly based on what's converting. Search-term harvesting runs continuously. Wasted-spend reports get acted on inside seven days, not filed away.
The PPC Management Process.
Audit & structure rebuild
Account audit, wasted-spend analysis, campaign map redesign across SP, SB, and SD. Negatives migrated, duplicates killed, naming taxonomy enforced.
Funnel architecture
Research, scaling, defending, conquesting, and brand-defense campaigns built and budgeted to a single ROAS target - not a vanity impression goal.
Bid & placement engine
Placement modifiers, dayparting, and dynamic bidding rules tuned per ad group. Sponsored Display retargeting layered on cart and view audiences.
Continuous optimization
Weekly search-term harvesting, negative pruning, budget reallocation, and competitor conquesting. Monthly business review with TACoS, ROAS, and incremental revenue.
Common Questions.
Do you manage Sponsored Display and DSP?
Sponsored Display sits inside the PPC engagement. DSP is a separate workstream - we sequence the two together so retargeting and prospecting compound instead of overlap.
What's a realistic TACoS target?
It depends on category, margin, and stage. Mature brands typically operate between 6%–12%. We model your category and commit to a target inside the first 30 days.
How fast do you see results?
Wasted-spend cuts hit in week one. Structural ROAS lift typically lands inside 60 days. Compounding organic rank gains follow in months two and three.
Ready to scale PPC Management?
A short, sharp introduction call. We'll tell you whether PAS is the right fit before anything else.
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